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ADVERTISING ALUMNUS: Darren Kapelus, Class of '87, and Senior
Partner and Executive Group Director of the advertising agency, Ogilvy
and Mather, Worldwide, addressed the issue "Is Advertising Dead?" April 25
on campus. |
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Carol Crosby, associate director of the
Career Resouce Center, speaks with Kapelus, whose world renowned agency has addressed issues of
self esteem and beauty stereotypes with the Dove "Campaign for Real
Beauty." Kapelus discussed how the advertising industry is shifting from
talking at to listening to consumers. |
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"Is Advertising Dead?" was ideal for
students interested in careers in marketing, branding and advertising,
as well as students who have an interest in how the "traditional"
advertising industry is being forced to re-invent itself. The event was
sponsored by the Career Resource Center. (Photos by Ben Rowland) |
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