STYLE GUIDE

This booklet is intended primarily for design professionals employed by Wesleyan as staff members or on a freelance basis. We hope it will be helpful, however, to any individual who has questions about Wesleyan’s brand identity or is simply seeking a better understanding of how Wesleyan conveys its visual identity.

IMPORTANT

The Office of Public Affairs must approve any print publication that represents the institution publicly, with certain agreed-upon exceptions such as materials produced by design and marketing professionals in the Center for the Arts. A certain amount of common sense should rule; for example, we don’t expect that student groups producing flyers for campus events will typically seek our services. But all publications developed by administrative or academic units for public use beyond the campus must be reviewed by our office. More often than not, the Publications group produces these publications, so review occurs naturally. Academic or administrative offices producing publications internally or with the assistance of a freelancer should contact Shelley Burchsted in the Publications Office to ensure that Publications has an opportunity to review. If you are in doubt about whether our office needs to be consulted or not, please ask us. Don’t risk violating Wesleyan’s standards of visual identity.

Wesleyan Colors

Logos

Graphics Guidelines and Specifics

Typography

Photography and Writing

Wesleyan Stationery

The Office of University Communications, Publications Team