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WEBINAR: Spending, Substance and SuperPACs:
Assessing the Role of Interest Group Advertising in the 2012 Election

Despite the rise of digital media, 2012 was a record pulverizing year for television advertising.  Particularly notable was the historically high level of involvement by outside interest groups in campaign advertising.  Join us for a discussion of the Wesleyan Media Project's tracking of 2012 and our early findings regarding interest group involvement in races across the country.

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Held Monday, April 8, 2013 (online)


Presented by: Erika Franklin Fowler, Assistant Professor of Government

Erika Franklin Fowler (Ph.D., University of Wisconsin – Madison) is Assistant Professor of Government at Wesleyan University where she directs the Wesleyan Media Project, which tracks and analyzes all political ads aired on broadcast television in real-time during elections. Fowler specializes in political communication - local media and campaign advertising in particular - and her work on local coverage of politics and policy has been published in political science, communication, law/policy, and medical journals.

At Wesleyan, Fowler teaches courses in American Politics, media and politics, campaigns and elections, public opinion, and empirical methods.  She has secured roughly a half million dollars in grants supporting both the Wesleyan Media Project’s efforts and her other research, and her work with the Media Project has been cited extensively in the nation’s leading media outlets.