Design elements

Design began with these general guidelines.

• Themes:
  • innovative
  • fresh
  • engaging
  • fun
  • sophisticated
  • fast-paced
  • newsworthy
  • clever
• Open, “airy” feel; clean with appropriate negative space
• Logo
• Red and black as accent colors
• One large, relevant photo or multiple photos
• Beltway horizontal or vertical
• Probably no video on homepage
• Some creative typography
• Be aware of variable browser widths; nominal critical area is 960 x 600px
• Clear information hierarchy that helps users quickly understand how the site is organized

© 2009 Wesleyan University