Homepage user experience checklist

Some desirable user experience qualities for the core site.

Attributes

Accessible and readable: content is relatively device independent (progressive enhancement), text is large, contrast ratio is moderate to high
Display independent: design considers the full canvas and accommodates a variety of display sizes
Mobile optimized: site is fully optimized on some mobile devices (e.g. iPhone)
Organized: information is presented in a hierarchy that corresponds to user goals
Printable: main content is printable by default using stylesheets

Warm: site is inviting, engaging, emotionally positive and conveys a sense of activity
Inclusive: site is welcoming
Expansive: content is wide-ranging; both visual and editorial dimensions of the site feel open and accessible
Direct: copy is short and vigorous; tone is casual; content is relevant
Self-aware: site conveys a sense of place and an awareness of the wider world; gives a Big Picture view