Landing page checklist

The pages you connect to from one of the major links from the homepage. These are typically umbrella pages that often have a distinct look and feel.

High Priority

• toolbar
• navigation (to subpages and subsites)
• useful content identifying page

Moderate Priority

Dynamic data related to site:

• events
• news
• links to more info
• profiles

Low Priority

Footer and associated information

Examples

Here are some examples of landing pages I am pointing out the “framework” not necessarily the design.

• Simmons
  • amazing site – both technically and visually
  • can get a glimpse of the landing page info on the homepage
  • landing pages have 3 columns with nav on left, info in middle and of note type info on left
• Notre Dame
  • the 2nd level pages are all from the same design family but are not exactly the same
  • 2 or 3 columns as appropriate
  • about page says ‘Is ND your dream school?’ – very appropriate
• Biola
  • check out these 2nd level pages – completely different than most other universities
• Stonehill
  • again 3 columns
  • callout box to summarize page in different color on top of main column
  • ‘page options’ and ‘see also’ on right
  • nav on left always has ‘main tools’ in brown overlaid on pages nav
• Boston College
  • nice use of 2 columns
  • different – nav on right not left
  • instead of main links on top they are on right and expanded
  • again related links to direct user
• University of Rochester
  • nice layout using 2 columns
  • would like to see some words describing the landing page

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