Despite its length, a title like "Zinc Acetate Lozenges, the World's Only Patented Common Cold Cure" immediately grabs the web browser's attention. George Eby's web site claims to have a little something for everyone, because according to Eby, who wouldn't be interested in a "cure" for the common cold? Whether layman or specialist, you're bound to have had a cold or two in your lifetime. And with over 180 links (you'll have to take his word for it, because it's too much to wade through at one sitting), manic clickers will have the time of their lives. There are links to scientific journal articles, graphs and tables here for scientists and researchers, as well as links to mainstream news sources for a general audience. And Eby always warns web surfers which links may get them in over their heads and which are suitable for dogpaddlers.
Clicking on George Eby's name at the beginning of the page's text brings you head on with the man himself, with text urging everyone to try his lozenges for themselves. Information on product availability is particularly useful since drug stores seem to sell out of their lozenges so quickly. But Eby not only persuades us in terms of the lozenges popular appeal, but also because of the extensive scientific research behind their emergence into the cough and cold market.
While Eby's emphasis is on his own role in cold "cure" research, he gives credit to others where credit is due, and brings to light the work of numerous scientists without whose collaboration there would be no zinc lozenge patent. He devotes individual sections to "the science behind the cure for the common cold," as well as the history of his own personal attachment to and interest in the search for such a cure, called "brief history of zinc lozenges in common cold treatment." The former occupies most of the site, and includes most of the text of Eby's own book, The Zinc Lozenge Story. Hence, the site operates not only as an advertisement for ColdCure brand lozenges and George Eby Research, but also as an interesting, informative, and official source for learning about the very topical subject of common cold research.
Eby presents himself as both a caring father and a shrewd businessman, with a sincere commitment to continued research. The colorful animated graphics in his site attract browsers, but the serious text and tables turn casual visitors into experts. The site ends with an extensive listing of health-related links and resources for further research, providing you with an open door into the practical aspects of clinical research.