Marketing and Sales Information for AuthorsAs an author with a book being published by Wesleyan, you may have some questions regarding the marketing and promotion of your book. Here is a bit of information that we hope will begin to guide you and answer some of your questions.
We encourage you to promote your book wherever you go – conferences, parties, etc. And please don’t ever pass by a bookstore in your area without stopping in and introducing yourself to the store manager or buyer—tell them that you have a new book out, and that you live or work in the area. Stores often sell more books if the author is from the area.
Scheduling your first Readings or Book Signings
We encourage you to “get out there” with your book, but need to caution you to not schedule any events until such a time that we can all guarantee that books will be available in the UPNE warehouse, with enough time for booksellers to place their orders and receive their shipments. There are often delays in book production that cannot be anticipated. It is usually best not to even schedule any events until the month or two before the book is expected to be published, and we suggest that before you schedule any events that you contact us to get an update on the actual production schedule. Some books run late, and the finished product may not actually be available for a month or two (or more) after the tentative month that we print in our catalog. And while we heartily support your efforts to set up book signings and other events, we unfortunately cannot pay for any associated expenses. We encourage you to sell your books at events when no other book retailer is present to sell books. Contact Stephanie Elliott if you have other questions.
It is a good idea to keep Sherri Strickland at UPNE informed of any readings and other book events, so she can let the local sales rep know, and so that books can be available at the event. She can be reached at Sherri.Strickland@dartmouth.edu or 1-800-639-6102, ext. 106.
We will take care of sending out Review Copies of your book to publications that have good potential for running a review of the title. We maintain a database of publications, and welcome your suggestions, particularly for publications specific to your topic. This information was part of your marketing questionnaire. When you send us suggestions for reviewers, please note that it is our policy to send books to publication offices, not to individuals, whenever possible. This reduces duplication of effort and expense. Review copy requests are handled by Stephanie Elliott. We’ll send you a copy of any reviews of your book that we receive; please send us copies if you see something that we haven’t sent you!
Comp Copies and Author Copies
Your “author copies” of the book (as indicated in your contract) and the “complimentary copies” that need to go out to readers, endorsers, and those who gave various permissions for parts of the book will be sent out by the editorial group at our Press. Questions on comp copies should be directed to your editor or Suzanna Tamminen.
Academic Examination Copies
If you have friends or associates that would like copies of the book to examine for possible course adoption, please tell them to request the book on institutional letterhead, enclose payment of $5.00 to cover shipping, and mail the request to our distributor, UPNE (University Press of New England), Order Department, 37 Lafayette Street, Lebanon, NH 03766-1405.
Purchasing Copies of your Book
All sales of your book are handled by our distributor, UPNE (University Press of New England). If you would like to purchase copies to sell at events or give as gifts, please contact the UPNE Order Department at the address above, or call them toll-free at (800) 421-1561 or e-mail to University.Press@dartmouth.edu. Authors generally receive a 40% discount off the list price. The contact person at UPNE is Barbara Benson. You will need to pay for your book at the time that you place your order. They can take MasterCard, Visa, Discover or American Express.
Following up on Sales to Bookstores, On-line Retailers, etc.
If you want to see if books have been ordered by a particular wholesaler or bookstore, please contact Sherri Strickland directly. She is the Sales Manager at UPNE, and handles all efforts connected with our sales representatives, foreign distributors and domestic booksellers, including online booksellers. She can be reached at 1-800-639-6102, ext. x238 or by e-mail to Sherri.Strickland@dartmouth.edu. Sherri can also check to be sure that your books have been ordered in order to be available at an event such as a poetry reading or lecture.
Book Award Nominations and Book Displays at Academic Conferences
Leslie Starr handles everything connected to arranging for books to be displayed at academic conferences, and Stephanie Elliott handles all submissions of nominations for book awards. If you have questions relating to either of these two areas, please contact one of us directly.
We hope that this information will help you get to the right person quickly. Please direct all other questions to Leslie Starr. Thanks!
Wesleyan University Press
215 Long Lane, Middletown, CT 06459
(860) 685-7711, Fax (860) 685-7712
Leslie Starr, Assistant Director and Marketing Manager – (860) 685-7725 – Lstarr@wesleyan.edu
Stephanie Elliott, Publicist – (860) 685-7723 – Selliott@wesleyan.edu
Suzanna Tamminen, Director and Editor-in-Chief – (860) 685-7727 – Stamminen@wesleyan.edu
Parker Smathers, Acquisitions Editor – (860) 685-7730 – Psmathers@wesleyan.edu
UPNE / University Press of New England (Wesleyan’s distributor)
1 Court Street, Suite 250, Lebanon, NH 03766
(603) 448-1533, Fax (603) 448-9429
Barbara Benson, Customer Service -- (800) 421-1561 -- firstname.lastname@example.org
Sherri Strickland, Sales Manager – sherri.strickland@Dartmouth.edu -- (800) 639-6102, x238