In Hug Your People: The Proven Way to Hire, Inspire, and Recognize Your Employees and Achieve Remarkable Results (Hyperion, 2008), CEO Jack Mitchell '61 examines how personal relationships drive successful businesses and provides guidelines for keeping them alive in companies today. His new book reveals the “personalization with people” philosophy behind the hugging culture that has won his stores a reputation for having engaged employees with longevity and for creating loyalty that is the envy of the retail world. “Hugging” is Mitchell’s definition of bringing humanity back into our lives, not just by embracing people but actually knowing those with whom we do business, understanding what motivates them, and discovering what matters to them. His new book contains a compelling blend of anecdotes from the author’s own life and offers practical advice in building the relationships that Mitchell says are at the heart of every transaction. Mitchell is chairman and CEO of three highly successful, family-owned clothing stores in Connecticut and Long Island and author of Hug Your Customers, a Wall Street Journal best-seller that first popularized his philosophy of personal service and attention.