In the coming months, you'll notice purposeful changes in the way we represent Wesleyan in words and images. These changes are the result of thousands of interviews and surveys with our students, faculty, staff, alumni, and parents over the last two years, during which we discovered remarkable commonalities about the Wesleyan experience. We used this feedback to craft a comprehensive set of messaging and imagery that will help us capture and infuse Wesleyan's "best self" throughout all our current and future communications.

We are excited about this process and its potential to amplify the impact of our community's work. For more information, please consult the listed of Frequently Asked Questions below. You may also reach out to for any additional clarification.


Frequently Asked Questions

  • Why go through this process?
    One of the main pillars of the 2020 and Beyond 2020 strategic plans is to "Enhance Recognition of Wesleyan as an Extraordinary Institution." We're fortunate to be starting from a position of strength, with applications at a record high. But we also know we could do more to proactively differentiate ourselves in an ever more crowded marketplace, where Wesleyan is still sometimes confused with the 18 other Wesleyans around the country. The language we've been using to talk about Wesleyan hadn't been updated in some time. It needed to be refreshed to more effectively communicate what is so special about a Wesleyan education, based on the real experiences of our students, faculty, staff, alumni, and parents. This project allows us to communicate authentically about the value of a Wesleyan education to all our various audiences.
  • What did you learn in all those interviews?
    We asked thousands of community members what stands out to them about Wesleyan. Several themes consistently emerged in their answers:
    • Our commitment to an open curriculum and thinking in multiple dimensions
    • Our willingness to share and steward knowledge
    • The way we prepare students to be leaders in a world defined by constant change
    • Faculty-student relationships that are reciprocal and mutually beneficial
    • Our willingness to learn from one another and hear out different points of view
    • Our students and alumni share common characteristics, including inspiring originality, empathy, and intelligence that is both playful and highly rigorous
  • How do those findings coalesce?

    We are a school that understands that there is no progress without bravery. Whether you are a student raising your hand to join the debate, an artist unveiling a piece, a scientist proposing a theory, it is your countless acts of courage that relentlessly move the human race forward. Wesleyan is a place that identifies, attracts, inspires, and nurtures that kind of bravery. 

    Our updated identity is an exciting, accurate representation of who we are and where we’re headed. We’re proud of our accomplishments over our first 187 years and are now approaching our bicentennial with an ingrained and deeply valued identity and determination.

  • What are the changes exactly?
    You'll start to notice new messaging and marks, refreshed colors and fonts, and other imagery in a variety of places—on the Wesleyan website, in admission materials for the class of 2023, and on stationery and business cards, brochures, and other materials. For a look at the new marks, go to the Visual Style Guide in the Communication site.
  • How were these changes decided upon? What went into the process?
    We engaged a firm that works with nonprofits and higher education institutions, Lipman Hearne, to do in-depth research on what makes Wesleyan special. They conducted in-person interviews as well as surveys and focus groups of thousands of current students, parents, faculty, and staff; prospective students and parents; and alumni. From there, they developed a set of core messages that authentically reflect Wesleyan. The messages were then tested, validated, and adjusted where necessary. We next partnered with a creative firm, NAIL, which took the Lipman Hearne research and brought it to life. As part of NAIL’s work, they designed a new set of logos, marks, seals, admission materials, and other content, which you will begin seeing this fall. The creative items were tested with the various constituents throughout the process.