Types of Information You May Provide. Information we may collect on our site falls into two categories: (i) Anonymous Information, and (ii) Personal Information. These categories are defined as follows:
2.1. Anonymous Information. The term "Anonymous Information" means information that does not identify you individually, and may include, for example, statistical information concerning the pages on our Web site that you visit most frequently.
2.2 Personal Information. The term "Personal Information" means information about you that would allow us (or others) to identify you including, but not limited to, your name, gender, birth date, ethnicity, student ID number, mailing address, financial account information, Social Security number, telephone number, e-mail address and other similar information.
Your Choices Concerning Personal Information. You decide whether you wish to provide us with Personal Information. We have structured our Web site so that you may visit us and obtain information related to Wesleyan without revealing your identity, or providing any Personal Information. Please note, however, that certain Web site services offered by us may require that you provide us with Personal Information. For example, you cannot register for some events or submit an event request form without providing us with Personal Information.
Our Uses of Your Personal Information. You decide whether you wish to provide us with Personal Information. By way of example, we may collect information from you at different points (for example, when you give a gift to Wesleyan online), and use this information as follows:
4.1. Communications to Us. If you send us an e-mail with questions, comments, or requests for additional information, or if you include your Personal Information when providing us with feedback about Wesleyan, our Web site and Web site services, we may use your e-mail address and other information included in your correspondence to respond to you.
4.2. Giving to Wesleyan. We collect Personal information in connection with your online giving of gifts to Wesleyan. We request a variety of information in connection with your provision of a gift including contact information, the purpose of the gift, information about the gift, and payment information. We use this information to process your gift, and may use it to contact you if we have questions or trouble with our processing. In addition, we use a reputable vendor to process your online gift, and you submit your payment information to this vendor via a third-party site. Please see Section 6 (Third-Party Sites) for additional information.
4.3. Verifying Your Identity. When you request information or services from us via the Web site, we may collect additional Personal Information beyond what we originally received from you in order to verify your identity and process your request. This is designed to further protect you and to reduce the threat of identity theft and fraudulent requests.
4.4. Promotion of Wesleyan. We believe that your experiences can often act as the strongest promotion of Wesleyan. To promote Wesleyan, we may wish to post on our Web site or elsewhere, endorsements from you or descriptions you provide about your experiences with Wesleyan. You agree that your Personal Information and experiences with us may be used and adapted for these purposes (without the need for compensation). If we use your Personal Information and experiences in this manner and such use discloses other Personal Information, we will obtain your permission before using any other Personal Information.
4.5. Staying Updated; Communications to You. You may provide us with your e-mail address and other Personal Information so that we can send you information concerning Wesleyan, our site, Web site services, and other information and publications In addition, we may use your Personal Information to provide you with other information that we believe may be of interest to you. You will have the ability to opt out of receiving these materials, as provided in Section 10 (Opting Out).
4.7. Providing Other Services. We use Personal Information to provide the information and services that you request in addition to those specifically identified in this Section 4 (Our Uses of Your Personal Information). We may use the Personal Information you submit in any manner we reasonably deem necessary to provide you with any of the information or services that you request from us via the Web site.
Disclosures to Third Parties. We will not disclose Personal Information about you to third parties without your express consent, except in the following circumstances:
7.1. Vendors. We employ other companies to perform functions both on our and your behalf, such as providing Web site services, collecting information, responding to and sending electronic mail, and other functions necessary to support Wesleyan, the Web site and the Web site services (collectively, "Vendors"). We will provide Vendors with only that Personal Information necessary to perform their functions, and instruct them not to use Personal Information for any purpose inconsistent with this Policy. We require that our Vendors agree contractually to comply with privacy laws, and agree to maintain protections for Personal Information consistent with this Policy.
7.2. Questions of Harm. We may reveal Personal Information about you on a case-by-case basis to attorneys, private investigation organizations, or law enforcement agencies if we believe: (i) that you are in risk of harm from another; (ii) that you are harming or interfering (or will harm or interfere) with others; or (iii) are violating (either intentionally or unintentionally) ourComputer Usage Policy or are otherwise violating legal obligations.
7.3. Legal. We will reveal Personal Information about you to the extent we reasonably believe we are required to do so by law. If we receive legal process calling for the disclosure of your Personal Information, we may attempt to notify you via the e-mail address you provided (if any) within a reasonable amount of time before we respond to the request, unless such notification is not permitted. In addition, we may share your Personal Information with third parties as otherwise permitted by law in order, for example, to protect against fraud, the confidentiality or security of our business records, or to comply with applicable legal requirements.
Our Use of Anonymous Information. We use Anonymous Information to analyze the effectiveness of our site, to improve our Web site and Web site services, and for other purposes. For example, the fact that our site users spend a majority of their time reading information on living at Wesleyan would constitute Anonymous Information, if that information does not identify a particular user. This information provides us with potentially useful data concerning our site users' preferences and the efficacy and interest of our site and our Web site services. In addition, from time to time, we may undertake or commission statistical and other summary analyses of the general behavior and characteristics of Web site users, and the use of our Web site and Web site services, and may share Anonymous Information with third parties, including advertisers (if any). Rest assured, though, that Anonymous Information provided to third parties will not allow anyone to identify you, or determine anything personal about you. We may collect Anonymous Information through features of the software supporting our Web site and Web site services through both the means described below and other means.
8.1. IP Addresses; Logs. Either directly, or through our hosting service provider, we may automatically receive and record information in our server logs from your browser, including your IP address (the Internet address of your PC), your computer's name, the type and version of your Web browser, referrer addresses, where the computer is routing from, and other generally-accepted log information. We may also record page views (hit counts) and other general statistical and tracking information, which will be aggregated with that of other users in order to understand how our Web site is being used, and for security and monitoring purposes.
8.2. Cookies. A cookie is a small amount of data that often includes an anonymous unique identifier, which is sent to your browser from a Web site's computer and stored on your computer's hard drive. Cookies can be used to provide you with a tailored user experience and to make it easier for you to use a Web site upon a future visit. We may include cookies on our Web site and use them to recognize you when you return to our site. In addition, other third-party Web sites may recognize our cookies stored on your computer's hard drive, and use that information to provide you with information related to the content of our Web site. You may set your browser so that it does not accept cookies. However, cookies must be enabled on your Web browser if you wish to access certain personalized features of our site.
8.4. Click-Throughs. We may send e-mail messages which use a "click-through URL" linked to content on our Web site. When you click one of these URLs, you pass through our Web server before arriving at the destination Web page. We track this click-through data to help determine interest in particular topics and measure the effectiveness of our communications. If you prefer not to be tracked simply do not click text or graphic links in the e-mail, or notify us in accordance with Section 10 (Opting Out).
Opting Out. Because we respect privacy rights, we allow you to opt out of receiving certain information. If we choose to send communications to you, we will provide you with the ability to decline, or "opt out of", receiving such communications. Please understand that you will not be allowed to opt out of formal notices concerning the operation of our Web site, and legal and other related notices concerning your relationship to us, the Web site or Web site services.
Security. We have put in place security systems, physical and technical safeguards, and quality controls designed to prevent unauthorized access to, or disclosure of, Personal Information (collectively, the "Security Safeguards"). Our Security Safeguards are structured to deter and prevent unauthorized users and others from accessing Personal Information. Please understand that our Security Safeguards are not fail-proof and, due to the nature of internet communications and evolving technologies, we cannot provide, and expressly disclaim (to the extent permitted by law), assurance that the information we receive about you via the Web site will remain free from loss, misuse, or alteration by third parties who, despite our efforts, obtain unauthorized access. Please note that you play a key role in protecting the security of your Personal Information. For example, you should guard your password to our Web site, and not give it to others to use. In addition, you should close your browser when have finished viewing your information on our Web site, to prevent others from viewing your Personal Information.
13.2. Other Policies. The term "Other Policies" has the meaning set out in Section 11 (Offline Collection of Personal Information).
Additional General Provisions.
14.1. Privacy Protection for Children. Our Web site is not directed at children, and we will not accept or request Personal Information from individuals we know to be under 13 years old. In accordance with the Children's Online Privacy Protection Act ("COPPA"), if we learn that a child under 13 years old has provided Personal Information, we will either: (i) delete this information from our databases or (ii) obtain verifiable parental consent in accordance with COPPA.