Instagram Tips & Best Practices

Follow @wesleyan_u on Instagram!

Instagram is a mobile app for sharing and finding beautiful visual content. You can take photos and short videos, use filters and effects to further stylize them, and publish directly to Instagram or to other social media sites. You can follow other accounts to see their updates, comment and heart (love) posts, and send private messages. Owned by Facebook, Instagram uses a similar algorithm to show you posts that Instagram thinks are most relevant to you, rather than what was most recently published by those you follow.

Instagram Stories are a series of videos or photos posted by a user that are only available for 24 hours. You can add text, icons, and drawings to them. Visuals posted to an Instagram Story do not appear in the regular Instagram feed nor on a user's profile (sometimes called "the grid").

Do not create an Instagram account if you can not regularly post engaging visuals. This is not a platform for text-heavy posts (generally).

Setting up an Instagram Profile

Please do not create any social media accounts on your own. Submit a Social Media Account Request and we will help you!

  • Set up as a business account so you can see metrics about your posts and followers.
  • Account name should begin with "wes" ex: @wescfa @wes_athletics
  • Use a profile photo designed by University Communications.

Instagram Posting Best Practices

  • Be active. Post at least once a week.
  • Quality over quantity. Instagram is about beautiful visuals. Take the time to do it right, or don’t post at all. It’s better to post fewer high-quality visuals than many not-so-great ones.
  • Be brief. Keep your captions to 125 characters or less to avoid being truncated.
  • Use #hashtags. Ideally, 5-10 per post.
    • Use a few standards (#WesleyanUniversity #Wesleyan), and vary the rest based on the content of your post.
  • Don’t use links in captions - they aren’t clickable!
  • Use emoji when relevant 🏈 ⛹ 🎻 🎨 🎭 🎥 🔭 🔬 
  • Encourage conversation — ask questions, respond to comments.
    • Don’t delete comments unless they’re profane, obscene, harassing, threatening, or contain personal information.
    • If it gets too negative/critical, go private or offline.
  • Tag other profiles in your posts if applicable.
  • Repost other Instagram users’ content, especially if they tag you in it. Make sure you credit them and ask for permission first.
  • Have fun! Don’t be afraid to inject humor into your content (if appropriate).

Instagram Image Size Guidelines

Recommended sizes:

  • Square Post: 1080 x 1080
  • Vertical Post: 1080 x 1350
  • Story: 1080 x 1920

More Instagram Resources

Still need help? Request a Soclal Strategy Session.