Visual Style Guide



Wesleyan University wordmark logo

Our wordmark is a combination of our name and open shield element. The open shield represents openness, welcoming unique perspectives, unwritten history, and revolutionizing tradition. Breaking the tradition of center alignment often seen in academic marks, our open shield anchors our name sitting at the left-hand corner. Our name is set in Copernicus Bold, a modern typeface rooted in tradition. 



WU_identity_monogram_black                 Wesleyan Monogram Red

Our monogram is shorthand for the master wordmark and can be used in its place when working with internal audiences.  For external use, the monogram icon should be accompanied by the master wordmark or exist in the context of Wesleyan already.  



Wesleyan University academic seal

The academic seal is strictly reserved for academic or official University purposes. Always check with University Communications on proper seal usage. 



Our primary colors are Cardinal Red and Black Squirrel. If a secondary palette is needed, use tints of these colors listed below.
Wesleyan color palette


Our type family consists of two typefaces. Copernicus, our serif typeface, is used in our master wordmark and as body copy in print and on the website. Copernicus gives an academic, editorial, and professional feel. It may also be used in bolder applications when working on more expressive materials such as posters and flyers. Replica, our sans serif typeface, is used for web headers, for print headlines, and call-out treatments. 

Wesleyan University typography  




The open shield is to be used sparingly as a graphic element to highlight subjects in photography and to highlight messaging. The open shield graphic cannot be adjusted to fit into images. Images that can be easily highlighted by the open shield will be selected.  

 Wesleyan University open shield black                                  Wesleyan University open shield color                        




Tone: Hyper-stylized, High Contrast, Energetic, Diverse 

Wesleyan hero photography is used to capture the excitement that surrounds the unique abilities and focus of the Wesleyan community. 

Wesleyan University hero photo sample


Tone: Candid, Realistic/Natural, Diverse, Saturated, Energetic 

The primary focus of Wesleyan lifestyle photography is to capture faculty, students, staff and alumni in a candid fashion. Lifestyle photography is used to highlight the wide range and diversity of people, activities, studies, and ways of thinking that make Wesleyan unique. While the content of each photo may vary from shot to shot, the spirit and tone should remain consistent.  

Wesleyan University lifestyle photo sample

ADA Compliance

Wesleyan University makes every effort to ensure use of our colors, marks and imagery meet ADA Compliance standards.  We utilize guidelines and tools such as WCAG 2.0 AA standards and WebAIM's Color Contrast Checker as part of our design process. For more information on Wesleyan's commitment to support all students in their academic and co-curricular endeavors, please visit our Accessibility Services website.