Twitter Tips & Best Practices

Follow @wesleyan_u on Twitter!

What's happening? Tell me in 280 characters or less! That's Twitter. Focused on breaking news, headlines, and what's happening right now.

Your Twitter handle can be either private so only your followers (people you approve) can see what you tweet or public and visible by everyone. When you follow someone on Twitter, you'll see their tweets in chronological order in your timeline (unlike Facebook and Instagram). Use #hashtags to join conversations around a specific topic and @mention someone you want to talk to or notify when you're posting about them. Include @wesleyan_u when you're tweeting about cool things happening at Wes so we can re-tweet!

Though Twitter is a mostly text-based platform, you can upload short videos and images to increase visibility and engagement of your tweets.

Setting up a Twitter Profile

Please do not create any social media accounts on your own. Submit a Social Media Account Request and we will help you!

  • Account name should begin with "wes" ex: @wescfa @wes_athletics
  • Include @wesleyan_u in your bio. Ex: Official Twitter account for @wesleyan_u athletics.
  • Use a profile photo designed by University Communications.

Twitter Posting Best Practices

  • Be active. Post at least once a week.
  • Quality over quantity. Instagram is about beautiful visuals. Take the time to do it right, or don’t post at all. It’s better to post fewer high-quality visuals than many not-so-great ones.
  • Be brief. 280 characters or less. Links count for 23 characters no matter how long or short they are!
  • Shorten your links. Long links are ugly and distracting. Use bit.ly!
  • Use #hashtags. Ideally, 1-3 per post.
  • Use emoji when relevant 🏈 ⛹ 🎻 🎨 🎭 🎥 🔭 🔬 
  • Encourage conversation — ask questions, respond to @replies.
    • If it gets too negative/critical, go private or offline.
  • @mention other handles in your tweets if applicable.
    • @mention within a tweet or put a . in front in order for your tweet to show in your public stream.
  • Retweet others if they @mention you!

What should I post?

We get it. Many of those who handle social media at Wesleyan have a multitude of resposibilities, so creating content to constantly feed your social accounts seems daunting. Our best suggestion? Think beyond your own content. Who else is publishing articles and videos related to your industry or area of expertise? A great example of a department that does this really well is the Wesleyan Center for Prison Education (CPE) Facebook page. They share articles and successes from prison education programs at other universities (Cornell, University of Utah, and more) and other organizations working toward or reporting on prison reform. This example is a Facebook page, but the same idea applies to Twitter accounts.

Curate content by using a tool like Feedly, which can aggregate articles published by news sites and blogs you choose to follow. The College of the Environment might share content produced by the Environmental Defense Fund, TreeHugger, Inhabitat, and The New York Times' column on Sustainable Living, for example. You can also set up Google Alerts for specific topics or search terms and get a daily digest of articles published for each alert. (Warning: you could end up with too much content and may wish to unsubscribe or refine your alerts.) Both of these tools are free!

More Twitter Resources